Family and consumer science

This paper explores the practice of advertising to children, highlighting its growing prevalence and associated ethical concerns. It examines scenarios where consumer protection principles are essential, particularly focusing on deceptive advertisements for unhealthy foods and toys. The paper discusses the roles of both government and non-government interventions in addressing these issues, with a specific focus on the U.S. Federal Trade Commission (FTC). It concludes by advocating for stronger government regulation to safeguard children from manipulative advertising, ensuring fair and ethical business practices that protect young consumers.