Customers' perceptions of 'green' hotels
Descriptive Analysis
In order to understand the customer perceptions toward environmentally sustainable hotels within tourism industry, the questionnaire was designed to cover an in depth review of all those aspects, which assisted in knowing customer satisfaction. For this purpose, questionnaire comprised of questions, which attempted to know customer decision making toward green hotels, purchase decision toward green hotels, the ways environmentally sustainable hotels left an impact on customer satisfaction, customer preferences toward hotel selection, their awareness and perceptions, and their perceptions on making a choice between a conventional versus green hotels.
Demographic information
To avoid sampling error, 151 respondents were included in this research analysis, out of which 74 were females and 77 were male respondents (49% and 51% respectively). The age group selected was from 20 years to 66 years old and onwards.
Frequency distribution showed that the age group from 20 – 35 years were among the dominated group with 74.8%, followed by 13.2% of respondents of 36 to 49 years of age, while a small percentage of remaining age groups.
Level of education was also examined and the results showed that higher frequency group belonged to 3rd Level (University, Collages and Academies) with 64.2% and postgraduate respondents were 22.5%. Small frequency of high school and PHD level respondents also took part in this research.
