Practice of Journalism in the UK
Q. How relevant and applicable is media theory to the contemporary practice of journalism? Taking one theoretical area on representation, discuss its utility for, and impact on, the practice of journalism in the UK. Use examples from academic journals and the professional trade press to illustrate your perspective.
The contribution of media to the advancement of practice of journalism cannot be downplayed. In the past several decades, there has been a major development in telecommunications, thus altering communication through the provision of new media for mass communication.
Journalism can be defined as the gathering, editing, and presenting of news or articles, through media, where media include radio and television.
Media and journalism
For the better part of the 20th century, the production process of the 1880s dominated the field of journalism. It was not until the 1970s that broadcasting began to have an impact. The invention of and increased use of (first of all) radio and then television, became irreversible in the 1980s, as broadcast techniques changed the style and news values.
Radio is considered to be one of the first media tools in journalism. The use of radio to advertise proved to be an effective way of funding programmes in the radio. The introduction of television and news papers later proved to be an effective way of funding programmes and thus displaced the radio.
Programming in radio in most countries is normally a local production, while some are broadcast by a radio network, by syndication, etc. Professional voices who are normally journalists make the voice production including presenting and advertising. People normally tune into the radio to listen to talks from radio personalities, music and the information that they require. Significant developments have been noted in the radio industry including introduction of sound bites to record voice tracks for later presentations
There have always been changes in radio station ownership with several consolidations taking place with fewer companies owning the thousands of stations. Large media companies own many of the stations in different regions of the world,thus creating a niche and usage of similar presentation formats and allotment of resources within groups of stations. To some extent this consolidation of power does not seem to be of any benefit to the public. Most of the critics point out that significant number of political views communicated and maintained is highly narrowed and that indigenous concerns can be easily neglected, including local tragedies, for which their communication is vital. Usage of automatic media devices has otherwise benefited the media. They have been used to make stations run for many hours without the need of human supervision.
The television has taken its place as one of the most influential mediums in journalism. The contents of television in most countries vary in different countries. In most of the developed countries local content receive much airplay. The number and effect of viewers is normally taken into consideration so as to gauge their persuasiveness. as is by Marshall McLuhan. Television is dominated by striking visuals (including fashion, intrigues, and suspense) Television journalism viewership has become fragmented with the introduction of 24 hr. television stations exhibiting the development of global journalism. Some of the global news stations include Cable News Network and Al-Jazeera.
Television markets are demarcated by viewing zone and are ranked by the number of audiences. with experience gained, new journalists normally move from smaller markets with few audiences to large broadcast stations with larger markets, as here, there are more resources and better pay.
The mode of news presentation has also been revolutionized with the change in people’s lifestyle and the advancement of media technology. Most of the stations the world over typically broadcast local news 3 or 4 times a day. The night newscast includes a thirty minute regular news of daily events. Later there was inclusion of other anchorages including sports, business news and weather forecasting. In the television studio, news anchors are normally seen sitting behind a desk. News anchors normally have teleprompters that contain local news and news of interest. Reporters often tell their remote broadcast setting where news-gathering techniques are used with production trucks.
Internet journalism is also one of the developments that owe its presence to the growth of online communication. With the introduction of electronic newspapers, it is possible to be update with the current times even if there is no access to the newspaper, radio or television.
India was one of the first countries to embrace internet media about ten years ago. The post liberation era had to be dealt with initially to adapt to the concept effectively. Nevertheless, web journalism is witnessing a downward trend and therefore its survival is being questioned. Some companies have decided to brave the hard times and continue with internet journalism.
With the revolution of the internet, several media companies have introduced internet news papers. Foreign major portals like google, yahoo and amazon have gained ground and have revolutionized internet journalism. These companies have also recognized the importance of Hindi and other regional languages. From their agreement, Yahoo and Jagran have initiated a portal that could be a significant contributor to internet journalism and history as well as to the future of e-journalism. This will greatly enhance the production and dispensation of news. News is normally read in newspapers, viewed on television and heard over radio, but a combination of these is very effectively achieved in web journalism.
Web journalism is more popular due to the use of computers and broadband. Laptops are nowadays more affordable than desktops.
We can easily conclude that this is an era of information technology due to the advancement of internet media. Computers are now very popular and more people are adopting them at the expense of old methods of communication modes like television, radios and news papers. They are rapidly giving way to computers and the internet, which is now an integral part of electronic media.
Today, you can get detailed information about anything in the world right on your computer screen with the help of the internet.
It is very true that media technology has positively influenced the advancement of journalism. The contribution of internet journalism is immense and is evident in the way large media houses have taken their news production online. The world is shifting from analogue to digital broadcasting. With a good broadband, it is possible to achieve good transmission too. It is therefore in the best interest of the larger public that the media makes good progress with the help of technology. This is a boost to journalism as people enjoy easier access to information.
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