Since 2010
Most business plans fail not because the idea is bad — but because the plan was written for the wrong reader.
Whether you're pitching to an investor, applying to an accelerator, or submitting a UK visa application, a business plan has one job: to persuade a specific reader that your idea is real, viable, and worth backing. The problem is that what persuades an investor is structurally different from what satisfies a Home Office endorsing body — and a document written for one will underperform badly with the other.
Our writers produce plans built around your specific purpose and audience. You share your idea and the context you're writing for. We produce a professional, well-structured document that makes the case your reader needs to see made.
See our packagesSelect the track that applies to you. Everything below — what we include, how we structure it, and how we price it — is specific to that purpose.
A concise, compelling opening that communicates the problem, solution, market opportunity, and business model — the section investors read first and most closely.
Target market defined, market size estimated, competitive landscape mapped, and your positioning within it clearly explained. Evidence-based, not assumed.
How the business makes money, how it delivers its product or service, what the unit economics look like, and what the operational structure requires.
Three-year revenue model, cost structure, and break-even analysis — presented in a format investors and accelerators expect, with assumptions clearly stated.
How you acquire your first customers, what channels you'll use, and what the growth trajectory looks like over the first 12–18 months.
Founder backgrounds presented credibly, any early traction highlighted, and gaps in the team addressed honestly — because investors back people as much as ideas.
The Home Office requires endorsement from an approved body before granting an Innovator Founder or Start-up visa. These bodies assess your business plan against three defined criteria — and a plan that doesn't directly address all three will not be endorsed, regardless of how well it reads.
Is the idea genuinely new — or a meaningfully improved version of something existing? Not simply a copy of what's already out there.
Is there a credible market, a realistic business model, and evidence the founder has the skills and resources to execute it?
Does the business have the potential to grow beyond its initial market, create jobs, and generate economic value in the UK?
Every section of your plan is written to directly evidence one or more of the three endorsing body criteria — so nothing is left for the assessor to infer.
Endorsing bodies assess the opportunity within the UK specifically. Your plan presents the UK market opportunity, UK competition, and UK growth potential explicitly.
Your background is presented as evidence of your ability to execute — a section visa assessors weight heavily and most generic plans omit or underwrite.
Different bodies have different format preferences. Your writer is briefed on which body you're applying to and structures the plan accordingly.
Revenue and cost projections in GBP, with UK-specific assumptions for costs, hiring, and market penetration — not adapted from a template written for another market.
Your business idea is shared in confidence. We do not share, publish, or reference your concept. NDAs available on request.
Important: We produce professional business plan documents. We do not provide immigration legal advice and do not guarantee visa outcomes. If you need immigration guidance, consult a registered UK immigration adviser.
The distinction is simpler than it seems. If you're trying to build something and need a plan to support that — to attract funding, apply to a programme, or simply think through the business properly — that's the Startup track.
If you're applying for an Innovator Founder or Start-up visa and need the endorsing body to assess and approve your plan before the Home Office processes your application — that's the Visa track. These are different documents written for a different reader and assessed against defined government criteria.
If you need both — a business you're genuinely building and a visa application to support it — order the Complete Visa Pack. The plan in that package is written to satisfy endorsing body criteria while also being credible to investors.
Back to packagesA business plan written for the wrong reader doesn't just underperform — it actively undermines the application it was meant to support.
Not at all. Most business plans are written at an early stage — that's the point of the exercise. You share what you have: the problem you're solving, who you're solving it for, and any thinking you've done on the model or market. Your writer shapes that into a structured, credible document. The less developed your thinking, the more the Lean Plan tier makes sense as a starting point.
The Complete Visa Pack is written to satisfy endorsing body criteria while remaining credible to investors — the two aren't incompatible. However, the structure, emphasis, and framing differ from a pure investor plan. If you need both, the Complete Visa Pack is the right choice. If investor pitching is the primary purpose, the Startup track will serve you better.
Your writer needs enough to produce a credible plan — your concept, target market, and background. We maintain strict confidentiality on all client work and NDAs are available on request. We do not share, reference, or publish client business ideas.
We write for all UK-approved Innovator Founder and Start-up visa endorsing bodies, including UKRI, the British Library Business & IP Centre, Barclays Eagle Labs, and others. When you place your order, confirm which body you're applying to and your writer will structure the plan to their specific format preferences.
No — and you should be cautious of any service that does. We produce a professional, criteria-mapped business plan document. Visa outcomes depend on many factors beyond the plan itself, including the endorsing body's assessment of your background and the Home Office's decision. We do not provide immigration legal advice. If you need that, consult a registered UK immigration adviser.
All packages include at least 2 rounds of revisions. You review the draft and provide feedback — your writer refines accordingly. If you need significant changes after the revision rounds are used, that can be arranged at an additional cost. Most clients find the plan is substantially right after the first draft and require only minor adjustments.
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— Justina
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— Dave
"Got the grade I paid for."
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